Growing Your Influence through Branding,
Apps and Social Media

“Your brand is what other people say about you when you’re not in the room.”
Jeff Bezos, Founder of Amazon

In this podcast I speak with digital designer, illustrator and branding specialist Tanya Mullens about what it takes to grow and expand your influence in a changing world. 

The landscape of branding, social media and marketing has changed significantly over the last 20 years, and in a world that is filled with so much fake news, disinformation and noise it can be challenging for heart-centered business owners and soul-centered leaders to have their message stand out and be heard.

In this episode of the Leading in the Light Podcast, I had the pleasure of speaking with brand ambassador, illustrator and graphic designer Tanya Mullens about some of the keys to creating and defining personal and business brands that stand out and get noticed.

Together we also explored the new world of social media and how changes in different channels are affecting the effectiveness of social media channels to engage and attract audiences. We also took time out to reflect on some of our favourite apps that can help any small business owner, influencer or visionary leader be more effective in today’s market.

About Tanya Mullens

Tanya is an illustrator, designer and branding expert who has been working in the field of graphic design for over 20 years. Having run her own graphic design business for many years, Tanya has worked with solo-preneurs, small and medium size businesses and local councils, helping them create brands, marketing materials and concepts that stand out and get noticed. Today she is a Digital Design specialist and works predominantly with high growth businesses helping expand and grow their presence online.

 

In this conversation we talk about:

  • Why good branding is essential to creating influence
  • Essential keys for creating a brand that gets noticed
  • Key challenges business owners face when it comes to great design
  • The changing social media landscape
  • How to better use social media channels to stand out and be recognised
  • Some of our favourite apps for improving design and effectiveness

Connect with Tanya:

  • Visit her illustration and art page on Instagram @tans_artbox