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Writer's pictureLes Price

Episode 22 – Finding Your Marketing Mojo

Updated: Jan 3


Learn What it Takes to Amplify Your Marketing, Promote Yourself with Confidence and Impact More Lives


“The aim of marketing is to know and understand the customer so well, that the product or service literally sells itself.”

Peter Drucker


Have you ever wanted to grow your business, expand your presence, and find a way to leverage your marketing in a way that is easy to do, easy to understand, and that gets results?


Well today I’m excited, because in this episode of the Leading and the Light Podcast, I had the wonderful opportunity to speak with a good friend, speaker, and author Ailsa Page from AP Marketing Works.


For over 20 years, Ailsa has literally been living and breathing marketing, and with a business head, and a gypsy heart she has literally helped hundreds of small to medium sized businesses and organisations dramatically improve their results.

Most of all she really knows what it takes to succeed in business.

So, in this episode of the podcast, we take an inspiring journey from Girl Guide cookie sales person, through to Boffin Wrangler and Marketing Strategist, as we explored:


  1. How to find and reconnect with your ‘Marketing Mojo’

  2. How to find your authentic voice and message and share it in a greater way that touches more people

  3. And why ‘fortune really does favour the bold, and how we can all learn to ‘play the music’ and ‘find our unique song’, and most of all serve our customers and clients in an even greater way.




About Ailsa Page

Ailsa has been living and breathing marketing for over 20 years, and the joy I of helping her clients grow their businesses and seeing them succeed never gets old.

In that time, Ailsa has helped hundreds of small to medium businesses and organisations dramatically improve their bottom line either by sales, membership base, or profile. Importantly, she knows what it takes to succeed in small business (after all, AP Marketing Works has been going strong since 1999). 


What sets Ailsa apart from other marketing consultants is her vast experience. She is able to quickly identify key issues in a business, and provide people with inspiring ideas and strategies that are easy to understand and amazingly good fun to implement.


With a business head and a gypsy heart, Ailsa makes Melbourne her home base, while also having a sweet spot for helping businesses interstate and in Victorian regional areas such as Mildura, Shepparton, Hamilton, Gippsland, Bendigo, and Geelong. 

In this conversation we talk about:


  1. How marketing has evolved and how we need to adapt

  2. Why understanding your customers and clients is so important

  3. Three businesses that seem to get their marketing right and what you can learn

  4. Why we all need mentors and coaches to amplify our results

  5. Doing what you love – the key to self-fulfilment

  6. The power of lessons and why we need to ‘play our own music’

  7. Why fortune favours the bold and how to embrace risk in our lives

  8. The keys to being super-productive and getting things done

Connect with Ailsa:

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